More or less. The goal here isn't just to appeal to Millennials, but that's likely to be the bulk of the audience for both demographic and cultural reasons. Also, Millennials are fun readers. They have the sense of humor that comes with disappointment as well as the moral courage to consider new takes and take hard drugs.

Nope. We segment and deprecate readers based on engagement. Readers that don't read are not readers. We take them off our mailing lists. The second-to-last thing we want to do is spend our time and money spamming people. Not a strong business model. (The last thing we want to do is take another fucking corporate gig.)

As of now, we don't. But going forward we plan to scale our readership and sell newsletter sponsorships on a "Cost Per Mille" (thousand readers) basis. Once we bulk up, we may introduce a more intensely reported subscription product or an events series, but that's realistically 18 months away.

While it's definitely true that the Times and The Atlantic and the Post and plenty of other publications default to writing for an upper middle audience, no large newspapers or magazines are solely focused on the day-to-day experience of the upper middle and the pressures, real and imagined, that define that experience. We take a more direct, service-focused approach. We want to help our friends and neighbors get happy. We see civic value in that, to be honest (if a bit overly defensive).

Not at all. Frankly, we're not rich enough or successful enough to give anyone advice. (We're doing this for fucks sake!) That said, we're talking to some well-meaning hedgies – to the extent hedgies can be well-meaning – about contributing. These are real Jupiter, Florida, "Working on my short game"-type sociopaths. If we can flatter one of them into writing, we'll add an advice column. But, no, media people should not be giving anyone money advice. We're much more focused on helping readers understand their feelings about what money they have than we are on helping them get more.

Absolutely. Having kids is great, but it can also be exhausting, expensive, and, at times, unrewarding. Our contribution on that front isn't Spock-ian. We are less focused on telling people how to raise great kids (our kids are deeply mediocre) and more focused on exposing strategies that might directly or indirectly bring down the stress level at home.

Pretty simple. Just email Andrew. He's the Founder and Editor-in-Chief so the rapidly depreciating buck stops there. He's not always immediately responsive, but he's generally pretty good about getting back to people.